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In a significant career move, Emma Coates has stepped down from the England WU23 national team to assume the role of head coach for National Women’s Soccer League expansion side Bay FC.

Fresh Beginnings

She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its inaugural two seasons in the premier American league. Montoya announced in September his intention to depart at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to push myself in a different setting.”

Track Record of Success

Since taking charge in 2023, Coates managed the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's credentials: “Coates is an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”

“Coates excels at leading of people and culture and has the tactical philosophy we were seeking,” the CEO stated.

Club Context

The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, bid farewell to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many promising talents who have progressed into senior Lionesses,” he finished.

Pathway Success

Since taking over Mo Marley in 2023, Coates has been integral to the advancement of several players to the Lionesses squad, including midfielder Lucia Kendall—who recently scored her first Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for new U23 coaching staff has begun, with the aim to continue the development of the WU23 program in the future.